Privacy Policy
Effective Date: April 1st, 2024
Magnolia Health, PLLC d/b/a “Magnolia Healh” (“we,” “us,” or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://magnolia-health.org) or use our services.
Information We Collect
Personal Information
We may collect the following types of personal information:
- Name, address, phone number, and email address
- Date of birth and demographic information
- Insurance information and policy numbers
- Medical history and health information
- Payment and billing information
- Emergency contact information
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address and browser type
- Device information and operating system
- Pages visited and time spent on our site
- Referring website addresses
How We Use Your Information
We use your information to:
- Provide medical services and treatment
- Schedule and manage appointments
- Process payments and insurance claims
- Communicate with you about your care
- Send appointment reminders and health information
- Comply with legal and regulatory requirements
- Improve our services and website functionality
- Respond to your inquiries and requests
We do not use your personal or health information for marketing purposes beyond communications directly related to your care at our clinic. We will not send you promotional materials from third parties or share your contact information for marketing campaigns.
HIPAA Compliance
We are required by law to maintain the privacy of your protected health information (PHI) and to provide you with notice of our legal duties and privacy practices. We comply with all applicable provisions of the Health Insurance Portability and Accountability Act (HIPAA) and related regulations.
Your HIPAA Rights
You have the right to:
- Request restrictions on uses and disclosures of your PHI
- Request confidential communications
- Inspect and copy your PHI
- Request amendments to your PHI
- Receive an accounting of disclosures of your PHI
- Receive a paper copy of this notice
Information Sharing and Disclosure
We may share your information in the following circumstances:
- Healthcare Operations
- With healthcare providers involved in your care
- With laboratories, pharmacies, and other healthcare facilities
- For care coordination and case management
Legal Requirements
- As required by federal, state, or local law
- In response to court orders or legal proceedings
- To report suspected abuse, neglect, or domestic violence
- For public health activities and health oversight
Business Associates
We may share your information with third-party service providers who perform services on our behalf, including:
- Medical billing companies
- Electronic health record providers
- IT support and data storage services
- Appointment scheduling systems
All business associates are required to sign agreements to protect your information and are prohibited from using your information for their own marketing purposes.
With Your Consent
- We will share your information for purposes not described in this policy only with your written authorization.
Data Security
We implement appropriate technical and organizational measures to protect your information, including:
- Encryption of data in transit and at rest
- Secure access controls and authentication
- Regular security assessments and updates
- Employee training on privacy and security
- Physical security measures at our facilities
Data Retention
We retain your medical records and personal information in accordance with applicable laws and regulations, typically for a minimum of 6-10 years after your last visit, or longer if required by law.
Your Choices and Rights
Communication Preferences
You may opt-out of non-essential communications by:
- Unsubscribing from email communications
- Contacting our office to update your preferences
- Adjusting your patient portal settings
Access and Correction
You have the right to request access to your personal information and to request corrections if you believe it is inaccurate or incomplete.
Children’s Privacy
We provide services to patients of all ages. For patients under 18, we collect information with parental or guardian consent, except where permitted by law for minors to consent to their own treatment.
Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences
- Understand how you use our website
- Improve website functionality
- Analyze website traffic
You can control cookies through your browser settings, though some features of our website may not function properly without them.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
- Posting the updated policy on our website
- Updating the “Effective Date” at the top of this policy
- Sending notice through our patient portal or email (for significant changes)
Contact Information
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Magnolia Health
127 E. Trade Street, Suite B100
Forest City, NC 28043
Phone: (828) 220-4174
Email: contact@magnolia-health.org
Privacy Officer
Justin Moore
Office Administrator
Justin.Moore@magnolia-health.org
Complaints
If you believe your privacy rights have been violated, you may file a complaint with:
- Our Privacy Officer using the contact information above
- The U.S. Department of Health and Human Services Office for Civil Rights
You will not be retaliated against for filing a complaint.
Acknowledgment
By using our website or services, you acknowledge that you have read and understood this Privacy Policy and agree to our collection, use, and disclosure of your information as described herein.
